What’s in a name? Brand recognition for one . . .

25 Nov

A while back I put out a call for names for the Passover cookbook. There were lots of great suggestions and my advisory team (mom and dad plus friends on Facebook ad Twitter) and I debated titles for weeks. We were looking for humour, for creativity, and for the best descriptions; we let each title stand alone, then we tried mixing and matching. There were a few finalists. And then, finally, we realized that we were over-thinking it.

We finally decided on: Passover – A Kosher Collection.

It’s simple and to the point. Hopefully it will let those who enjoyed Soup – A Kosher Collection know that this book is from the same author. And finally, when I started writing Soup, I hoped that it would be the first in a series. I planned on Salads, Mains, Desserts, etc. — all with “A Kosher Collection” attached. Passover deviated from the plan. It wasn’t a course. But I realized it didn’t have to be a course — this holiday book is still a kosher collection.

I would like to thank everybody who contributed suggestions. They were all appreciated and given consideration before we realized we shouldn’t fix what wasn’t broken.

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